GA4 Channel Grouping Compatible
// Build Your Tagged URL
Destination URL *free entry
Full URL including https://
Must be a valid URL starting with https://
utm_source *controlled
The platform or origin sending traffic
Source is required
utm_medium *controlled · GA4 mapped
Maps directly to GA4 channel groupings
Medium is required
utm_campaign *structured naming
Pattern: [objective]_[audience]_[date] · lowercase · underscores only
Lowercase, underscores and hyphens only. No spaces.
utm_content optional · recommended
Ad creative or variant — required for any A/B or creative testing
Lowercase, underscores and hyphens only. No spaces.
utm_term optional · paid search
Keyword (search) or audience segment. Auto-set by Google Ads via {keyword}.
Lowercase, hyphens and underscores only. No spaces.
// Generated URL
TAGGED URL
Fill in the fields above to generate your tagged URL.
GA4 Channel Mapping
Paid Search
source=google/bing · medium=cpc
Paid Social
source=meta/linkedin · medium=paid_social
Display
medium=display
Email
medium=email
Organic Social
source=social · medium=organic_social
Affiliates
medium=affiliate
Referral
medium=referral
Taxonomy Rules
✓
Always lowercase. GA4 is case-sensitive.
✓
Underscores, not spaces. Spaces encode as %20.
✓
source + medium must match GA4 definitions or traffic lands in Unassigned.
✗
Never use medium=facebook/instagram — breaks channel grouping.
✗
Never tag internal links. Corrupts attribution.
✗
Never UTM organic Google links. Breaks SEO attribution.
Quick Ref — Approved Mediums
PAID + OWNED
cpcdisplaypaid_socialpaid_videoemailorganic_social
DO NOT USE
facebookinstagrampaidsocialbanner
// Audit an Existing Tagged URL
Paste a tagged URL to audit
Paste any URL with UTM parameters — checks against your approved taxonomy
// Bulk URL Builder
Lock shared params, vary per row. Export as CSV.
Shared Base URL
Shared Source
Shared Medium
Shared Campaign
# utm_source utm_medium utm_campaign utm_content utm_term Generated URL
Per-row fields override shared fields above. Leave blank to inherit shared value.
// Session History
Taxonomy Settings
Customize for your team · apply to save
Appearance
Organization
Team / Org Name
Default Base Domain
Approved Sources
Type & Enter to add · ✕ to remove
Approved Mediums
These populate the controlled dropdowns
Campaign Quick-Fill Chips
Field Requirements
utm_content requiredForce creative variant on every URL
utm_term requiredEnforce keyword / audience on every URL
Show GA4 channel mapSidebar reference card
Show taxonomy rulesSidebar do/don't card